A Freeloader alternates between periods of Feast and Famine.

During the time of Feast, his money is spent quickly and with reckless abandon in places deemed worthy of respect.

He deems places cool in the times of Famine while waiting for the Feast to strike again.

I am not catering to the Drive-Thru Starbucks crowd.

My audience is select and elite: People who define their lives in terms greater than money — an untapped gold mine. No one caters to the Freeloaders.

We have old-school iBooks with AirPort cards you can use for free, in this free wifi hotspot. You can also use your own computer, if you have one. And sit in a hammock, and drink coffee!

...and the technology exists for this to be reality today! duh.

It will be more than a customer/restaurant establishment— It will be a place people go.

Because isn't that the ideal? To have your target audience captive, milling about the things you have for sale while thinking about how cool you are? duh.

Hammock, Internet, bathroom, water: these are the ingredients for a comfortable hang out session.

And why do people hang out? Because they're bored—the same reason people spend money.